It is common knowledge that advertising and communication are a constant in our lives.It's in this context, that companies are focused in delivering results and increase recognition among consumers. For this to happen, various inputs and efforts are used, being one of them the in-game advertising.
Given the increasingly common use og the internet, we mainly focused on virtual context.
This article serves as a compilation of ideas achieved about this theme, where the main focus is trying to understand the origin and evolution of this method of advertising, and how effective the procedures used are and that the adherence of end users (players) to face this reality.
We clarify concepts essential to understand the dynamics of this concept of in-gameadvertising, since there are structural differences and complementary, that linked can lead to success and recognition of a brand or product in this virtual context.
KEY WORDS: In game advertising, product placement, advertising, static, dynamic advertising, advergames
